Flew(2011)states that many series of drivers of some change in the media environment and new approaches to media policy which is associated with globalization. Convergence of technological platforms, such as Tinder, greatly affects media technologies and especially audiences, and these outlets in return influence Tinder. As Henry Jenkins said in Introduction: “Worship at the Altar of Convergence” , “There will be … Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). Convergence isn’t just a techie thing, but a fundamental change in the way we (1) create, (2) distribute and (3) consume media. Morever, the media convergence and the internet has been the main points of the need to actually rethink media regulation. In some cases, mul… Yes, it does. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. How many people do you meet for coffee or a movie? COMMUNICATIONS the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … A media convergence is basically seen in every person’s cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Media is consumed and offered extensively today in many different types of formats. One way is through the improvement of digital technology, the cost and quality and quantity of media outlets. Two Examples: #JeSuisCharlie & Betty White hosting Saturday Night Live, which came as a result of a social media campaign. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Now, how many “friends” do you have on Facebook? Media Convergence: which describes the “flow of content across multiple media platforms” (Flew, 2008:63); meaning e.g. When we hire new technology or think of social change we tend to look towards the pros side of New media while uncontrolled development of technology brings about the dark side where advancement of technology like adaptation of non renewable power energy source has wounded the environment greatly and threatens our existence. - A media outlet increases the number of its stories that have a primarily entertainment value. Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. In turn, media convergence impacts the way we consume media. How many would you call with news about an illness or invite to your wedding? The new media age is bringing new sources of complexity and uncertainty. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. the way a customer complaint can now take through the web, from the buyer into a forum, reaching unlimited people rather than just reaching the … An agreement concerning the existence of a media convergence at the level of technology stands out as the common denominator of different approaches. At the M&G Online we have been more active in exploring the third form of convergence… They also existed in separate industries. Convergence is the process where several media channels come together to exist and operate in synergy. It alters relationships between industries, technologies, audiences, genres and markets. At one time, families gathered around the TV to … Audiences have become Media Journalists . It enables the immediate and global exchange of every kind of content. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. Indeed, social media has changed the way news is created and consumed. To Jenkins, media convergence can be explained as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted” (Jenkins, 2006). - A media outlet does not report on an investigation into financial corruption that mentions the media outlet's parent company. However, the impact of media convergence has been and still pretty huge toward mass media. In addition, greater audience engagement can help to enhance the way people experience the media. This has led to the integration of all media. Media convergence has become one of the main types of data and information … Media will always be there, but how consumers access media will change. Media convergence changes the rationality media industries operate in, and the way that media consumers process news and entertainment. Ugh!”) with hundreds or even thousands of people who might know you only slightly, if at all. Media convergence, in reality, is more than just a shift in technology. Organizations that traditionally deliver content through channels such as print and television are now facing the challenge of sharing that same information with new age media. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). (Jenkins, 2004). Technology has changed how we interact with each other. I don't think that convergence will change the way in which we pay for media. People used to subscribe to the local paper, but now nearly 50 percent of people get their news from social media. Tech and new media are fundamentally changing human interaction and we’re only seeing the tip of the iceberg. Lotta talk about that, particularly in the context of 5G mobile networks. 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